adidas-la-final-campaign-fifa-world-cup-2026-final-details

adidas is going cinematic for football’s biggest stage.

Ahead of the FIFA World Cup 2026™ Final in New York City on July 19, the Three Stripes has unveiled LA FINAL, a movie poster-inspired campaign starring both finalist federations: Argentina and Spain.

The campaign brings together some of the biggest names on both sides, with Argentina represented by Lionel Messi, Rodrigo De Paul, Alexis Mac Allister, and Julián Álvarez, while Spain is led by Lamine Yamal, Pau Cubarsí, Pedri, and Dani Olmo.

Inspired by the visual language of classic cinema, LA FINAL positions the match as football’s ultimate story, with the players framed as the protagonists of a historic night. The campaign also highlights adidas’ central role in the final, with the brand serving as partner to both federations and the Official Match Ball of the tournament.

Launching globally ahead of the July 19 final, LA FINAL will roll out across adidas’ communication channels and key cities around the world, building anticipation for Argentina vs. Spain on the sport’s biggest stage.

For adidas, the moment brings together everything around the final — the teams, the stars, the ball, and the emotion — into one campaign built for a match that already feels made for the big screen.

For more on the Three Stripes, make sure to checkout this article about how adidas has already won the World Cup.