
adidas & The Bob Marley Foundation Unveil Jamaica's World Cup™ Collection
The Jamaica Football Federation (JFF) has only been in partnership with adidas since 2023, but their connection has long-existed thanks to figures like Bob Marley. A strong proponent of reggae, community, and sport, he stepped out in 3-Stripes on more than one occasion.
Forty-five years removed since his passing, Marley continues to be influential across a variety of fields—including the intersection between music, culture, and football.
Today, the Bob Marley Foundation and adidas unveil the Jamaica National Football Team's on-pitch gear and fan collections for the 2026 FIFA World Cup™ tournament. The lineup arrives shortly after the global launch of a lifestyle capsule inspired by some of Marley's tour wardrobe.

In comparison to its predecessor, the newly-surfaced collection features Home and Away kits for the "Reggae Boyz" if they qualify for the World Cup™ tournament. Other products included are Anthem suits, and collaborative takes on popular footwear like the Adizero Evo SL.
The Bob Marley Foundation's project with the Three Stripes sees the musical icon's artistic legacy front-and-center. Each shirt borrows its color palette from Jamaica's flag and reggae culture, with the latter inspiring numerous music-related details across items. The Home jersey, for example, sees record-shaped symbols placed throughout the design, marking music's deep influence on Jamaican culture. The Away shirt opts for a predominantly black color scheme that allows for green, red, and yellow motifs to pop. Nods to the "Reggae Boyz" and "Reggae Girlz" monikers on the back-collar utilize a font inspired by the logo of Marley’s “Tuff Gong” record label.
All items forming part of the collection see special "Football Is Freedom" patches and other elements inspired by Jamaica's beloved musician.
Browse image sets for Jamaica's World Cup™ Collection ahead. Items have begun rolling out via adidas.com. The Reggae Boyz will know if they qualify for the tournament by March 31.
Those interested in shopping and celebrating the new lineup can signup via the adiClub platform for a chance to attend an in-store launch party at adidas Oxford Street in London. The event takes places on Thursday, Feb. 19, and will feature live performances from Heartless Crew, Stush, DJ Jordss, DJ Surgery, amongst other things.



















































