Kelsey Plum Officially Joins adidas

After months of speculation, Kelsey Plum is officially part of the adidas family.

adidas announced the move today, confirming what had been building for some time. Following her departure from Under Armour, Plum had been spotted on numerous occasions wearing adidas footwear, while also recently appearing in the brand’s “Believe That” 1 campaign.

One of the WNBA’s most recognizable guards, Plum brings championship experience, scoring ability, and star power to the Three Stripes. A WNBA champion and Olympic gold medalist, she has become one of the league’s most visible athletes both on and off the court.

The signing adds another major name to adidas Basketball’s growing women’s roster, as the brand continues to invest in the next phase of the game.

Product plans tied to Plum have not yet been announced, but her arrival gives adidas another high-profile athlete with a strong connection to performance basketball and culture.

More details on the partnership are expected to follow in the coming months.