Quick Fire° Facts
adidas celebrates Mexico becoming the first nation to host three FIFA World Cup™ tournaments (1970, 1986, 2026)
Mexican brand Someone Somewhere designed a lifestyle collection to accompany special-edition kit
on-pitch gear & adidas originals range include artisanal details
Available now; pricing ranges from $20-$160
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It isn't an exaggeration to say that adidas and Someone Somewhere shook up the internet last week when they unveiled a special collection to accompany Mexico's Third kit for the 2026 World Cup™. Today, both parties double down on their commitment to artisanal communities, craftsmanship, cultural identity, and sport as a platform for change by announcing a more-limited edition of the national football team's Third shirt.
This time around, the partnership utilizes the Authentic Long-Sleeve version of the Mexico 2026 Third jersey as its canvas. Over 150 indigenous women artisans from Naupan in Mexico's state of Puebla were tasked with bringing their traditional embroidery techniques to the shirt. The design, which features a "Black" base and green, red, and white accents inspired by the country's flag, is limited to just 2,026 units. Each piece has been numbered and tagged with a QR-code that provides information on the "Someone" who worked on the garment from "Somewhere."
In comparison to the adidas Originals capsule that launched on Monday, May 11, and swiftly sold out, the limited-edition features the Three Stripes' top-of-the-line CLIMACOOL+ technology—the treatment found on all on-pitch kits for the World Cup™ tournament. The Third jersey's "MX" pattern is partly embroidered-over in a vibrant trifecta of green, red, and white; the detail draws inspiration from the fireworks used in the Naupan community's traditional celebrations.

Another detail that differentiates the numbered edition of Mexico's new "Black" jersey is the woven stripes on the sleeves. Someone Somewhere's previous capsule saw flower embroidery on the shoulders, but the follow-up drop features a segment of the long-sleeves that's hand-embroidered. This special 3-Stripes branding indulges in the colors of Mexico's flag.
Each numbered jersey from Someone Somewhere arrives in a rectangular tin that nods to the habit of Mexican grandmothers and mothers storing their sewing kits in empty cookie tins.
During a private lunch at Máximo in Mexico City, Co-Founder and CEO of Someone Somewhere, Antonio Nuño, shared that one of the over 150 woman artisans involved with the Mexico national football team project shared that she and her community were now living things that they couldn't even imagine they could dream of. They achieved this by leveraging their traditional embroidery techniques for Someone Somewhere, which has been committed to give workers fair pay for their efforts—so much so that the artisans involved have been able to rise above Mexico's poverty threshold. Furthermore, working with the certified B Corp has granted children in Puebla's Sierra Norte region access to things like computers and advanced education.

Between seven items made in collaboration with Someone Somewhere and adidas, the 150 indigenous women invested over 165,000 hours into the hand-embroidery seen throughout the project. More than one million meters of yarn was used over the course of 15 months.
The hard work paid off. The collection has been talked about ad nauseam and envied by fans of other national football teams. The adidas Originals version of the Third jersey was also added to the adidas Archive in Herzogenaurach, Germany, which houses the most important tens of thousands of products in the brand's history.
Each jersey represents not only the individual women who worked on it, but also her family, community, and ancestors, who passed on tradition.
The jersey will be available at someonesomewhere.mx and at Someone Somewhere stores in and around Mexico City starting today, May 18. Only 2,026 units have been made.
For more news associated with "the beautiful game," check out all Nike 2026 World Cup™ jerseys.











