AMIRI Heads To Laurel Canyon For Its Autumn-Winter 2026 Campaign

AMIRI is heading back to Los Angeles for its Autumn-Winter 2026 campaign, framing the new collection through a fictional night in Laurel Canyon.

Titled “Laurel Canyon Fever,” the campaign takes place inside an imagined residence in the storied Los Angeles neighborhood, drawing on its history as a meeting point for music, art, fashion and West Coast counterculture. Photographer Myles Hendrik captures the cast in loose, candid moments that feel more like snapshots from a party than a traditional fashion campaign.

The guest list brings together a mix of musicians, actors, models and creatives, including AMIRI Global Brand Ambassador Yuta Jinguji, Bakar, The Hellp, Avan Jogia, Bella Podaras, Noah Dillon, Chandler Lucy, Jade Croonenberghs and Bianca Lexis.

That setting also reflects the collection itself. AMIRI looks toward the relaxed style of 1970s California, reworking it through contemporary tailoring, western influences, leather, denim, eveningwear and detailed embellishment. Familiar house signatures sit alongside the AMIRI Ryder boot and the newer AMIRI Biscotto, which continues to emerge as one of the label’s key accessories.

Los Angeles duo The Hellp, who also appear in the campaign, provide the soundtrack with their track “Here I Am.” The result stays closely tied to Mike Amiri’s longstanding view of Los Angeles as both the backdrop and creative foundation of the brand.

The AMIRI Autumn-Winter 2026 collection will roll out as part of the brand’s upcoming seasonal offering.

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