Jordan Brand Celebrates 30 Years of “Space Jam” With New Apparel

Jordan Brand is preparing an extensive apparel rollout celebrating the 30th anniversary of Space Jam, expanding the occasion beyond the slate of Air Jordan Retro releases planned throughout 2026. The original film arrived in 1996 and remains closely tied to sneaker and sportswear culture through its mix of Michael Jordan, basketball, and Looney Tunes.

Early looks include two graphic T-shirts expected to release soon in black and white. Both t-shirts feature Bugs Bunny, Tasmanian Devil, Yosemite Sam, and other familiar characters arranged around oversized Jordan branding, while anniversary details appear throughout the shirt.

The Jordan “Bugs Bunny” WINGS T-shirt comes in both black and white, featuring a monochrome graphic of Bugs holding a basketball with his arms stretched wide, recreating the iconic MJ "WINGS" poster. While WINGS lettering appears above, “Why hop, when you can fly” sits underneath.

These shirts are only part of the wider apparel lineup. Several additional pieces are expected to surface throughout the year as Jordan Brand continues rolling out its 30th-anniversary plans.

Release dates and pricing for the two T-shirts and remaining apparel have not yet been confirmed, though both are expected to arrive soon through Nike.com and select Jordan Brand retailers. More Space Jam apparel drops are expected to follow later in 2026.

For more on Jordan Brand's Space Jam celebration, make sure to checkout this "Green Screen" Air Jordan 11 Retro, dropping in November.