Jordan Brand's "The One" Tournament Kicks Off Today in Madrid

Jordan Brand's premiere streetball 1-on-1 platform—aptly named "The One"—is back for Summer 2026.

Now in its third edition, the basketball tournament celebrates the competitive nature of sport while demonstrating basketball as culture and a catalyst for community. The past two events left their marks across cities like Paris and New York, and the latest installment of "The One" promises to be louder, more electrifying, and larger.

This year's tournament kicks off in Madrid. Each competition is accompanied by programming like skills workshops and live performances—put together by Jordan Brand and local figures. Past appearances included that of Luka Dončić and Don Toliver.

The summer-long journey will see the world’s most-fearless young competitors go head-to-head in the purest expression of the game, all to prove they are "The One." The Global Finals take place in Shanghai on Saturday, Aug. 29.

Stay tuned for photos from the tournament, and head over to Nike.com/Jordan right now to shop all things Jumpman.

In other news, have you checked out all Nike jerseys for the 2026 World Cup™ tournament?