JJJJound's New Balance 990v3 Suede Releases Oct. 22

Justin R. Saunders and his Montreal-based brand, JJJJound, are back with another New Balance collaboration for the Fall/Winter 2026 season. This time around, the team from Canada revisits the 990v3.

Back in 2022, Saunders and company applied a versatile "Olive" makeover to the beloved Made in USA sneaker, effectively delivering one of the year's more-coveted styles. For its next interpretation of the New Balance 990v3, JJJJound brings a more muted sandy suede to the table, coupling the understated upper execution with an all-black sole unit. The result is a collab that falls in line with the label's other simple footwear projects.

The JJJJound x New Balance 990v3 Suede will release on Thursday, Oct. 22, through JJJJound.com. A global NewBalance.com launch has not been disclosed as of writing.

Download the House of Heat° app (iOS/Android) to keep track of this and other stories—including the re-release of the Y-3 Real Madrid Dragon Jersey.