Action Bronson's New Balance 990v6 "Untitled" Releases April 5

Action Bronson's ongoing collaboration with New Balance continues to evolve with the upcoming release of their third 990v6 iteration, set to drop in Spring 2025. Following the success of their previous releases, this new colorway brings a fresh, vibrant twist to the already iconic silhouette.

The design begins with a clean, white mesh base, which is complemented by white leather mudguards, creating a crisp foundation that allows the vibrant accents to truly shine. Pops of pink and red on the suede and synthetic overlays provide a dynamic contrast, giving the sneaker a bold, energetic look. To add even more flair, blue accents on the sockliner and purple details on the laces and toe bring a playful touch to the overall design.

With each release, the Action Bronson x New Balance collaboration continues to blend high-energy style with the performance and comfort that New Balance is known for. This latest iteration of the 990v6 is no different, combining streetwear sensibilities with an athletic foundation for a standout sneaker that’s sure to make waves when it drops in Spring 2025.

The New York City-native shared the first campaign clip for his "Untitled" NB 990v6 Made in USA. The video features Sébastien Dervieux, a natural wine pioneer from Beaulieu-sur-Layon, France, wearing the pair in his day-to-day.

According to Action Bronson himself, the "Hi-Red/Royal Blue"-accented NB 990v6 will release exclusively via SPECIALIZINGINLIFE.com on April 4 via a raffle. The pair should retail for $220 and see an earlier launch through one of Action Bronson's microsites.

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