Bukayo Saka Debuts His Signature Logo on the Stone Island x New Balance Furon Elite FG v9

Bukayo Saka’s long-running partnership with New Balance added a new detail during England’s match against Croatia, with the Arsenal star debuting his signature logo on the heel of his Stone Island x New Balance Furon Elite FG v9.

Saka has been with New Balance since 2021, making this less of a sudden shift and more of a continued build around one of the brand’s key football athletes. The new mark, shown both on-pitch and through a digital render, takes the form of a sharp “BS” emblem with a lightning-style finish.

The timing also fits the wider moment for New Balance Football. The Furon v9 is one of the strongest boots the brand has produced, and the Stone Island collaboration gives the model a high-profile platform at a time when New Balance is becoming more visible across the sport.

While there is no confirmation yet on how widely Saka’s logo will be used, its appearance on the Stone Island x New Balance Furon Elite FG v9 suggests the brand is continuing to build out his identity in a more defined way.

For more on New Balance, make sure to checkout the entire Stone Island collection here.