New Balance Taps Aminé for Grey Days 2026 Announcement

And just like that, New Balance is set to celebrate another installment of Grey Days, its month-long event dedicated to its iconic, signature color.

Since the days of the first New Balance 990, the understated tone has emerged in countless products, campaigns, and initiatives for the Boston-based brand. Though some consider the color "boring," grey is distinctive and has helped the company accentuate just what makes so many of its products special.

Grey Days 2026 carries on from where last year's celebration left off. Artist and New Balance collaborator Aminé has just "raised the flag" announcing the month-long event as part of a campaign video. Nothing is revealed by the short film, but handfuls of sneakers, apparel, and clothing done in shades of grey are expected to release throughout May.

It's very likely that Aminé is joined by other New Balance Family members in future promotional materials. Figures like Shohei Ohtani, Darius Garland, Andrew Reynolds, and Sydney McLaughlin-Levrone are expected to form part of the Grey Days campaign.

Keep an eye on NewBalance.com over the next month to catch new arrivals to the Grey Shop, which should include popular running, basketball, tennis, and lifestyle sneakers.