Barbie™ Dream Team Celebrates Serena Williams, Chloe Kelly & Other Great Women

Since March 9, 1959, Mattel has encouraged girls to dream through its range of Barbie® dolls and play-sets. Recent memory has seen the franchise explore new ground, ensuring people from all walks of life and with different interests see themselves in the iconic doll.

Today, the California-based company has unveiled a new collection of Barbie® dolls to commemorate International Women's Day (March 8). As with lineups of the past, the capsule sees accomplished women from different fields and backgrounds, reminding any and all who engage with it of what's possible.

Some of the women featured include U.S. tennis legend Serena Williams, English footballer Chloe Kelly, German popstar Helene Fischer, Mexican NASCAR driver Regina Sirvent Alvarado, and Indian cricketer Smriti Mandhana.

"I have always drawn inspiration from the powerful women in my life – from my mom, sisters, and daughters to the dolls in my toy box growing up," said Williams in an official press release for the first-ever Barbie™ Dream Team. "Now, I’m thrilled to be honored alongside this incredible group of female changemakers as part of the Barbie Dream Team. Just like so many women have empowered me to turn my fear into courage and doubt into confidence, I hope we can do the same by championing girls everywhere to pick up a racquet, become an entrepreneur, or do whatever ignites their passion and brings their dreams to life."

The collection is just the latest example of Mattel shining the spotlight on more women across industries and communities; since '59, more than one hundred women have been celebrated in Barbie®-form.

Fans are invited to celebrate their own dreams through Barbie Dream Days, a global celebration featuring limited-time offers on Barbie® dolls and accessories. Those in the U.S. can take part in special promotions at major retailers—including Walmart, Amazon, and Target—from Sunday, March 8, to Sunday, March 15. More details can be found here.

If you miss out on the Barbie™ Dream Team launch, keep an eye on after-market platform StockX to secure your favorite items, past and present.