BTS and Nike Link for New Tour Merch Collection

Nike and BTS are linking up for a new Nike By You customization experience and tour merch tied to the group’s BTS WORLD TOUR “ARIRANG.”

The project marks a first-of-its-kind partnership between Nike and BTS, giving fans a new way to connect with the group’s legacy through apparel, accessories, and customization. The Nike By You experience features 10 custom BTS-inspired designs that can be applied to select Nike apparel and totes, blending bold graphics, BTS typography, and subtle details tied to the group’s global impact.

The collection also includes exclusive Nike x BTS tour merchandise, with T-shirts, a hoodie, and a Korea-only cap set to release across select cities on the BTS WORLD TOUR “ARIRANG.” The pieces carry the same visual language as the Nike By You program, using expressive shapes, custom wordmarks, and music-inspired details to reflect the group’s journey and connection with fans.

At the center of the project is BTS’ legacy as both a group and individual artists. Several Nike By You graphics reference the number seven, nodding to the seven members, while other designs pull from musical bars and measures. The result is a collection that feels closely tied to BTS’ identity while still fitting naturally within Nike’s broader customization platform.

The Nike By You x BTS experience begins June 1 at select Nike stores, including locations in Seoul, Busan, Tokyo, Osaka, Singapore, Bangkok, Kuala Lumpur, Jakarta, London, Paris, Toronto, and more. Nike x BTS tour merch will begin rolling out June 12 in Seoul, Busan, and Tokyo, before expanding to select cities including Chicago, Boston, San Francisco, Los Angeles, New York City, Las Vegas, London, Singapore, Toronto, Melbourne, and Sydney.

Specific store and location details will be announced closer to launch dates.

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