PUMA Football won't have any sponsored national team in the 2026 World Cup™ Final or Bronze match, but it still had a compelling tournament through individual player performances, gear for 11 federations, and compelling product offerings.
As the world begins to look towards club football, the German sportswear company has decided to unveil the "Arrivals" Pack of football boots many of its sponsored athletes will lace up during pre-season training and to start their 2026-27 campaigns. The range includes PUMA's three current franchises—Ultra, Future, King—and reveals the next chapter in speed with the Ultra NITRO™ 7.
Simply put, Ultra NITRO™ 7 is PUMA's fastest football boot ever. The speed franchise—co-signed by the likes of AC Milan's Christian Pulisic and Liverpool FC's Cody Gakpo—has just gotten faster thanks to its first-ever use of NITROFOAM™ ELITE. This cushioning technology isn't new—it's proven itself on some of the Big Cat Brand's best modern running shoes—but it's now looking to prove itself on the football pitch.
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The ULTRA NITRO™ 7 has been built around a singular idea: speed in every detail. Key performance elements from the Ultra 6—including the ULTRAWEAVE upper and SPEEDSYSTEM 2.0 outsole—have been re-engineered and tweaked to better work with NITROFOAM™ ELITE, which is built into the boots' sock liner and footbed.
"Bringing NITRO™ to football, with its superior energy return and faster pace, and specifically to a boot built around pure speed, is a significant moment for us," said Dominique Gathier, PUMA VP Teamsport in an official announcement. "The ULTRA NITRO™ 7 is the fastest boot we have ever made, and players are going to feel why the moment they put it on."
PUMA Football is also offering the ULTRA NITRO™ 7 in a Laceless (LL) version that further strips the design back to its essentials to deliver nothing between wearers and the ball.
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The boundary-pushing speed boot is accompanied by new colorways of the Future 9 and King 20 football boots.
Rooted in ball control, creative play-making, and a classic touch, both franchises receive the "Arrivals" Pack makeover, which couples an off white "Sugared Almond"-colored base with "Ultra Red/PUMA Black" accents. These models don't get NITROFOAM™ ELITE updates, but that could change with future iterations.
Enjoy detailed shots of PUMA's "Arrival" Pack ahead. Pairs of the all-new Ultra NITRO™ 7, and fresh Future 9 and King 20 are now available via PUMA.com. Boots are offering in sizing for Men and Women, with prices landing at $220 (King 20 Ultimate), $240 (Ultra NITRO™ 7 Ultimate), and $245 (Future 9 Ultimate).
Turf and budget-friendly takedown models of the "Arrivals" Pack are also available.
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