BLACKPINK’s JISOO Teams Up With Salomon

BLACKPINK’s JISOO has officially joined Salomon as a Global Ambassador.

The brand announced the partnership as a new chapter shaped by outdoor lifestyle, fashion, and culture, placing the South Korean star at the center of Salomon’s growing lifestyle push.

JISOO has been seen wearing Salomon pieces in recent years, making the move a natural fit as the brand continues to expand beyond its outdoor performance roots.

The announcement also highlights Salomon’s continued rise within fashion and sneaker culture, where its technical footwear has become a regular presence well beyond the trail.

More details on JISOO’s work with Salomon are expected to follow.