Travis Scott, Oakley's First-Ever Chief Visionary, Presents Sunglasses Collection

Travis Scott, the first Chief Visionary in Oakley history, is finally ready to release a sunglasses collection with the brand.

"La Flame" has tapped a star-studded cast of figures—including Tom Brady, Terence "Bud" Crawford, and Jalen Hurts—to model three pairs of Cactus Jack Okaley sunglasses. The inaugural collection includes the following options from Travis Scott:

• Straight Jacket 99 CJ
• Plantaris CJ PLANTARIS CJ
• Eye Jacket Redux CJ

Sign-ups for the debut shades collection from the Cactus Jack-frontman are now live at oakley.travisscott.com.

According to the experts in eyewear, the Houston-native is its first-ever collaborator to hold the position. Travis Scott has been a fan of Oakley's for quite some time—most notably during the Circus Maximus tour—but the official partnership marks a new chapter for both parties.

La Flame and his Cactus Jack cohort will be in charge of reimagining the future of Oakley's eyewear, apparel, and culture-oriented initiatives. Projects will include both the reworking of archival styles and all-new, experimental products.

To kick off the start of the partnership, a limited Day Zero drop is now available via shop.travisscott.com. The three-piece capsule offers a t-shirt, hoodie, and poster pack rooted in what’s ahead.

In other news, the Air Jordan 40 basketball shoe is expected to launch before the end of 2025.