Under Armour Gives Juan Soto a Wild New “La Fiera” PE

Juan Soto and Under Armour are bringing his alter ego to the field with the new “La Fiera” PE, a colorful footwear collection inspired by the version of Soto that comes alive when he steps into the batter’s box.

“La Fiera,” which translates to “The Beast,” represents Soto’s competitive mindset on the field. Under Armour carries that idea across both cleat and turf versions, using a mix of animal prints, bright colors, and personal branding throughout the design.

The pair combines blue, green, purple, black, and white, with tiger and jaguar-inspired patterns covering sections of the upper and sole. The palette also draws from the culture and energy of the Dominican Republic, tying the look back to Soto’s roots.

One of the biggest details comes at the heel, where fans will find the Soto Shuffle logo on retail footwear for the first time. The mark references Soto’s signature movement in the batter’s box and gives the collection another direct connection to his game.

The collection will be offered in both adult and youth sizing, with cleat and turf options available depending on how players take the field.

The Juan Soto x Under Armour “La Fiera” collection releases September 3 through Under Armour and DICK’S Sporting Goods.

Stay tuned for any release updates by downloading the House of Heat° app (iOS/Android).