adidas US Football Cleat Collections Unveiled For Super Bowl LX

The most attention-grabbing reveal from adidas’ Super Bowl LX football showcase came through its collaboration with Hellstar, which officially entered the gridiron with a bold take on the Adizero Electric II. The Hellstar x adidas Adizero Electric II cleats pair the brand’s signature flame-driven graphics with adidas’ lightweight speed platform, signaling a clear push toward football footwear that resonates beyond the field. The result feels intentional rather than flashy — a performance cleat that carries cultural weight without compromising function.

Alongside Hellstar, adidas also leaned into its fashion-forward side with the upcoming Y-3 collection. The Y-3 Strung 40 cleat continues the label’s minimal, engineered aesthetic, using adidas’ STRUNG upper technology to create a precise, data-driven fit. Compared to the Hellstar release, the Y-3 offering is quieter and more technical, emphasizing construction and material innovation over visual impact.

Beyond those headline releases, adidas rounded out its Super Bowl LX presence with a series of broader US Football drops. The Adizero Electric II “Currency Neutral” pack introduced multiple colorways built on the same speed-focused tooling, while the metallic Adizero “Coins” cleats leaned into statement finishes for players looking to stand out under the lights.

Taken together, the collection shows adidas approaching football footwear from multiple angles at once — culture, design, and performance — with the Hellstar collaboration clearly setting the tone, supported by Y-3’s technical refinement and a wider slate of on-field options unveiled during Super Bowl LX.

adidas also used the weekend to spotlight crossover heat with the adidas Anthony Edwards 1 cleats, bringing one of the brand’s biggest basketball signatures into a football format.

While we wait for official release dates of these collections, make sure to checkout adidas US Football's latest offerings here on adidas.com.