.SWOOSH Launches Halloween Costume Contest With Limited-Edition Swooshman Figure

Nike’s Swooshman is back for Halloween, with .SWOOSH launching a new costume contest that gives fans a chance to win a limited-edition figure of the character.

Swooshman originally appeared in the mid-1990s as part of Nike Sports Entertainment, turning the Swoosh into a superhero-style character used during basketball events and live performances. Nike has revisited the character sporadically over the years, with Swooshman recently returning through .SWOOSH and new footwear projects, such as the "Swooshman" Nike G.T. Future.

The Halloween activation continues that revival, asking fans to create their own Swooshman-inspired costume, mask, or wearable look and share it through Instagram.

Five winners will receive the limited-edition Swooshman figure, with winners set to be announced on October 31.

For more on the Swoosh, make sure to checkout the upcoming Nike Basketball "Halloween" 2026 collection.