Foot Locker Kicks Off 2026 Holiday Season With "Joy To The Sole" Campaign

If you've been collecting sneakers for a little while, you might agree that the holidays are spent best at Foot Locker. Even if you're new to the wonderful world of footwear and don't have years of experience busting out a new pair whenever you step out of the house, the long-established retailer is your one-stop shop for any Black Friday or Christmas shopping this season.

Today, Foot Locker kicks off the Holiday 2026 season with an all-new "Joy To The Sole" Campaign. The season-long celebration speaks to the happiness countless folks have experienced thanks to receiving new pairs of shoes from Foot Locker—a tradition that's been passed down through generations in numerous families.

At the heart of the holiday campaign is George's Picks—a curated list of apparel, footwear, and accessories put together by George Jenkins, Senior Vice President, Store Operations & Customer Experience at Foot Locker. He started out as a Striper 33 years ago, so he knows a thing or two about what's worth adding to your shopping list this season.

Foot Locker's first ad of the "Joy To The Sole" campaign is rooted in a similar ethos to the main "It Will Always Be Foot Locker" spot unveiled in August. Each effort reflects the brand's understanding of its place in sneaker history as community hub and democratic shopping destination for all the freshest gear. George's Picks further demonstrates this, selecting dozens of items for Men, Women, and Kids that are made to make a statement.

Throughout the holidays, Foot Locker will be the home of numerous important launches—from the Jordan Brand "Space Jam" 30th Anniversary Collection to the latest trendy footwear from adidas Originals. Other popular styles that've made it onto George's Picks arrive from Salomon and UGG®.

Cozy apparel from Nike joins the mix, too.

Keep an eye on FootLocker.com/Georges-Picks throughout the holidays to stock up on the freshest gear—for yourself or a loved one. Find your nearest Foot Locker store if you prefer to check out new product in-person. And download the House of Heat° app (iOS/Android) to stay updated on all Heat° of the Moment.