NBA Crossover Promises Fans the Best All-Star Weekend Experience

The National Basketball Association's mid-season break commences this week. Top teams in Western and Eastern Conferences will surely be using the pause from the ordinary to strategize on how their final pushes will look, but those on-the-ground in Los Angeles are putting the final touches on their All-Star Weekend showcases.

Today, the League has announced that its NBA Crossover All-Star Fan Experience commences on Thursday, Feb. 12. Billed as the "ultimate" way to live All-Star Weekend, NBA Crossover is home to more than 40 unique activations, which include a number of brands, merchandise collections, and more. The immersive experience takes place at the Los Angeles Convention Center (1201 S Figueroa St), the city's premier expo setting (with over 300,000 square feet).

Those interested in experiencing NBA Crossover should plan accordingly. Tickets must be purchased if interested in entering the space, with some activations also needed separate tickets. General admission for select days are still available and start at $50.

More information about everything that the experience entails can be found on the NBA's website.

NBA Crossover's hours of operation are as follows:

• Thursday, Feb. 12: 4 p.m. - 9 p.m. PST
• Friday, Feb. 13: 2 p.m. - 11 p.m. PST
• Saturday, Feb. 14: 10 a.m. - 9 p.m. PST
• Sunday, Feb. 15: 10 a.m. - 5 p.m. PST

The first hour each day is reserved exclusively for VIP & HOF Ticket Holders.

For more news related to ASW, check out Jordan Brand's USA vs. World jerseys and Nike Basketball's "Warning Label" footwear collection.