ISAMAYA's Nike Running Collection Blends Sport & Beauty

Since June 2022, ISAMAYA has been encouraging women all over the world to engage in "beauty without restraint." Founded in London by renowned makeup artist Isamaya Ffrench, the brand has made a name for itself through avant-garde aesthetics, high-performing skin products, and an organic union with a variety of fields—including sportswear.

During the Holiday 2024 season, Ffrench was invited to work on the Nike Air Max Dn silhouette. The beauty-inspired sneaker project brought to seemingly-disparate worlds together, introducing ISAMAYA's core consumer to the world of Air Max and vice versa. Now, the duo is ready to launch another footwear project—only this time, the focus is on running.

Likely part of a larger capsule collection that includes apparel and accessories, a newly-surfaced Nike Vomero Premium features "ISAMAYA" branding. Clad in a "Smoke Grey/Light Smoke Grey/Chrome/Smoke Grey" color scheme, the ultra-cushioned running shoe is much tamer than the lipstick red Dn from two years ago. Yet, both collaborations are "the perfect foundation for victory."

Stay tuned for firm Nike.com release details and other information about ISAMAYA's Vomero Premium.

For more performance gear, check out the adidas Adizero Evo SL running shoe.