The Air Max Plus Wears Its Summer Whites with a Pop of Purple

Summer is just around the corner, and that means it's peak season for the Nike Air Max Plus. Known for its aggressive design language and unmistakable Tuned Air cushioning, the silhouette continues to thrive with fresh seasonal colorways. For Summer 2025, the Swoosh introduces a clean new take that balances simplicity with vibrant flair.

This upcoming release leans into summer’s affinity for bright whites, dressing the sneaker’s TPU cage, leather overlays, laces, liners, and sole units entirely in crisp white. Where the energy kicks in is the mesh upper, where a bold gradient of rich purple fades from toe to heel. The exact hue hits the midfoot shank and Air supports within the sole, adding just enough contrast without overwhelming the design. A final touch of black on the rubber outsole grounds the pair and adds durability to the otherwise light-toned look.

Effortlessly balancing bold and clean elements, this white-and-purple Air Max Plus is built for the warmer months ahead. Expect pairs to release on Nike.com and select retailers this Summer.

Stay tuned for more details, and keep watching our Nike Release Dates page for updates.