Salehe Bembury Helps PUMA Celebrate the 2026 World Cup™ in Style

Salehe Bembury might've joined the PUMA enterprise to lend his creative vision to the company's basketball program, but the New York City-native hasn't let that stop him from imparting his unique point of view on product onto other categories. The Los Angeles-transplant previously did so with the brand's running lineup, and he's now looking at the 2026 World Cup™ as the perfect opportunity to get into the world of football.

Today, the official PUMA Football Instagram account began rolling out campaign material for a "Salehe Bembury collection." The full project is titled TRVL WEAR. The SPUNGE-frontman has virtually gotten carte blanche on what product types he can reimagine, working on a range of goalkeeper jerseys that will be worn in official competitions during the summer by the 11 national football teams sponsored by PUMA.

Elsewhere, it seems that PUMA is ready to compete with NIKE, Inc. and adidas at the intersection of sport and lifestyle. PUMA's main competitors within the football space have been lauded for some of the fanwear they've produced ahead of the World Cup™, but Bembury and the Big Cat Brand are looking to steal some attention with their skate-ready track suits, KING t-shirts and jerseys, and the versatile Velum NITRO™ sneaker in a sandy ensemble.

The TRVL WEAR Collection by Salehe Bembury for PUMA releases on Thursday, June 4. All items should make their way onto PUMA.com and to official PUMA stores across the globe.

Campaign material has been shot in Los Angeles and focuses on the diversity that exists in one of the World Cup™'s key host cities.

Côte d'Ivoire National Football Team

(Équipe de football de Côte d'Ivoire)

Egypt National Football Team

(منتخب مصر لكرة القدم)

Ghana National Football Team

Morocco National Football Team

(المنتخب المغربي لكرة القدم)

New Zealand Football Team

(Tīma hoka a-motu o Aotearoa)

Paraguay Football Team

(Selección de fútbol de Paraguay; Poravo Paraguáigua Vakapipopo pegua)

Portugal National Football Team

(Seleção Portuguesa de Futebol)

Senegal National Football Team

(Équipe de football du Senegal)

Switzerland National Football Team

(Schweizer Fussballnationalmannschaft)