Under Armour is heading to Philadelphia for MLB All-Star Week with UA Dugout, a four-day fan experience built around baseball, product, and the city’s deep connection to the game.
Running from July 11–14 at 1190 Market Street in Center City, UA Dugout will bring fans into the world of UA Baseball through athlete and influencer appearances, interactive experiences, exclusive product, and activations tied to the brand’s latest baseball launches.
The event also serves as a larger celebration of Philadelphia and longtime Under Armour athlete Bryce Harper, whose newest signature cleat, the Harper 11, is launching alongside the “All Lines Lead Home” collection. Inspired by Philadelphia’s transit system and the many routes that bring players, fans, and visitors into the city, the story extends across the Harper 11, Yard Icon cleats, and HB-Lo sneaker colorways.
The Harper 11 marks the latest chapter in Harper’s long-running Under Armour signature line, while the wider “All Lines Lead Home” collection connects the product back to Philly through colorways and details inspired by the city’s train lines.
Under Armour will also have a strong presence on-field during the 2026 MLB All-Star Game, with six UA athletes participating: Bryce Harper, Bobby Witt Jr., Freddie Freeman, Juan Soto, Andy Pages, and Shea Langeliers.
UA Dugout will be open during MLB All-Star Week from July 11–14 at 1190 Market Street in Philadelphia. Make sure to keep your eye son their Instagram for further updates.
For more on Under Armour, make sure to checkout the “All Lines Lead Home” collection
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